The comparison of digital graphics over printed graphics
As we advance in technology, there are some old practices that we have been unable to leave behinds. For instance, there has been a great debate on graphic designing. Between the digital graphics and print graphics, which one works the best? Though the printing graphic designing has been advancing with time, it has reached a level where it is almost competing for space with digital graphic designing. As long the print media is in existence, print graphics will always have a space on the market. But the two practices are entirely different from each other.
Printed graphics is a creative way of producing visual communication to convey a particular message to a targeted audience, and it is purposely made for printing. On the other hand, the digital graphic is a visual stimulation generated by the computer to convey a certain message. Here are the main notable differences between the two that make each stand out:
• Fonts- In print graphic designing, this is not a big issue since the reader can easily identify the font that you have specified in designing process. On the contrary, web designing us a bit complicated. You are required to use different techniques such as Cufon and @font face to help incorporate in incorporating non-standard fonts.
• Image resolution- for a digital graphic there is no restriction in terms of pixels for the quality of the image. For instance, a web image should not exceed 72ppi since it will be slow to load on the screen. Such restrictions are not there in prints designs.
• Color differences- Whereas print graphics use CMYK color model, graphics uses RGB color since they are viewed on the video screen.
• Continuity- once you have completed designing a print piece and it is sent for printing, the job is over. On the other hand, graphic designing is a continuous process that allows you to make improvements with time.
• Dimensionality- print designing is a 2- dimensional with lots of emphasis to the layout with view meant for a fixed canvas size. This is not the case with digital that comes in 1-dimensional and N-dimensional that allows for the scrolling the page.
• Effectiveness measure- For print design, it will difficult to measure its effectiveness since you will never get to know how people reacted to it or how many saw. A good example is a newspaper. However, it is very easy to for a digital designer to measure via Google analytics. If the graphic is on the video walls, the views would never lie.
With these differences, there are reasons why digital graphic designing is becoming increasingly popular as compared the print. Here are some of the benefits of digital graphics:
• It is economical- unlike the print where you are required to buy colors, with digital graphics you don’t need colors and printing materials. You just need to invest in a computer and your time.
• Flexibility- it is possible to use one image for different purposes with just a few changes maybe in color unlike print where an image can only be used once.
• Continuity- With digital designing, you can continue improving the same graphic over time a thing that is not possible with print graphics.
• Effective and engagement- compared to print, digital designing is more effective and engaging since the users can relate more with moving images.
These are the main benefits that are making digital graphics an excellent choice to many, particularly the digital platform.