Smart Booths at Trade Shows

I have been pondering of how the advancement of audio will affect trade shows. This is a very interesting idea because everything we encounter is usually some sort of smart device. Imagine going to a convention or a trade show and having all of the booths you to be wired so that they know when someone enters and the audio and video go off accordingly. This is the future of trade shows and it is interesting to see where audio and video advancements will take us.

smart booths at trade shows

The first major thing to take into consideration is progress in audio visual industry. Audio engineers work day and night to produce the best possible sounding at the venue that require it. It can be a felicitous contrivance to build a trade show booth where the booth itself is a smart device. This is to mean, you can enter a booth, and the audio will go off because it has a detecter that activate an audio signal when someone goes inside a booth.

Another suggestion might be that you are given an iPad at one of these shows that is connected to each smart booth, and you can start an audio tour around the show. You can tell the iPad where you are and it can play a little script which will tell you a little bit about a company and what it does. A system where several smart booths are connected can become a future of trade shows. Exhibitors use ipad stands even now, for example ipad display stands and kiosks from Exhibe Portable, that can be very useful at exhibitions. For instance, they can provide visitors with information about company and its products, show picture gallery, examples of use and other information that is hard to place within a limited space of a display.

The same ideas and novelties can be implementing to video components of displays. Having smart booths you can do the connection wireless. You can set up your booth the way you want it, and simply press a few buttons on your smart phone to have the video projected to the monitors inside of your exhibit. This will relieve a lot of stress from you during the set up process and you don’t have to worry about trouble shooting any problems with the videos.

In the near future trade show booths can work this way as our technology advances and it make it easier for booths to become completely digital. Setting up audio and visuals at trade shows will be a struggle of the past as one will be able to completely download  all the video/audio content for the booth on laptops, and connect them to the booth itself, and the exhibit can project all the images onto the monitors and have the audio play from Bluetooth speakers.

New technology in exhibiting

As we see the future can bring more conveniences for both attendees and exhibitors with smart booths. New technology can help to speed up setting up a booth, make it more memorable and attention grabbing, lead visitors right to your display. And definitely as we go into the future, there will be less of a focus on wires, and more of a focus on smart technologies.

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The comparison of digital graphics over printed graphics

As we advance in technology, there are some old practices that we have been unable to leave behinds. For instance, there has been a great debate on graphic designing. Between the digital graphics and print graphics, which one works the best? Though the printing graphic designing has been advancing with time, it has reached a level where it is almost competing for space with digital graphic designing. As long the print media is in existence, print graphics will always have a space on the market. But the two practices are entirely different from each other.

digital graphics

Printed graphics is a creative way of producing visual communication to convey a particular message to a targeted audience, and it is purposely made for printing. On the other hand, the digital graphic is a visual stimulation generated by the computer to convey a certain message. Here are the main notable differences between the two that make each stand out:
•  Fonts- In print graphic designing, this is not a big issue since the reader can easily identify the font that you have specified in designing process. On the contrary, web designing us a bit complicated. You are required to use different techniques such as Cufon and @font face to help incorporate in incorporating non-standard fonts.
•  Image resolution- for a digital graphic there is no restriction in terms of pixels for the quality of the image. For instance, a web image should not exceed 72ppi since it will be slow to load on the screen. Such restrictions are not there in prints designs.
•  Color differences- Whereas print graphics use CMYK color model, graphics uses RGB color since they are viewed on the video screen.
•  Continuity- once you have completed designing a print piece and it is sent for printing, the job is over. On the other hand, graphic designing is a continuous process that allows you to make improvements with time.
•  Dimensionality- print designing is a 2- dimensional with lots of emphasis to the layout with view meant for a fixed canvas size. This is not the case with digital that comes in 1-dimensional and N-dimensional that allows for the scrolling the page.
•  Effectiveness measure- For print design, it will difficult to measure its effectiveness since you will never get to know how people reacted to it or how many saw. A good example is a newspaper. However, it is very easy to for a digital designer to measure via Google analytics. If the graphic is on the video walls, the views would never lie.

printed graphics

With these differences, there are reasons why digital graphic designing is becoming increasingly popular as compared the print. Here are some of the benefits of digital graphics:
• It is economical- unlike the print where you are required to buy colors, with digital graphics you don’t need colors and printing materials. You just need to invest in a computer and your time.
•  Flexibility- it is possible to use one image for different purposes with just a few changes maybe in color unlike print where an image can only be used once.
•  Continuity- With digital designing, you can continue improving the same graphic over time a thing that is not possible with print graphics.
•  Effective and engagement- compared to print, digital designing is more effective and engaging since the users can relate more with moving images.

These are the main benefits that are making digital graphics an excellent choice to many, particularly the digital platform.

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Digital signage – all about it

The technology world keeps evolving each day, and it is getting an increasing popularity day by day.
Digital Signage is an increasingly popular form of electronic display which provides a medium to communicate information and promotional advertising to a target audience.

Digital signage in an airport

What is digital signage all about?

It is a great way to advertise your business or a product, and it works by displaying information via an electronic host. They can be found everywhere from shopping malls through to corporate offices and vary from traditional signage and graphics, through to LED and plasma.

Where does it work best?

It can operate for many types of businesses and is a good idea especially for those who hope to market their business, service or particular occasion. Banking organizations may locate digital signage inside a supermarket where it is sure to catch the attention of the flock of onlookers and restaurants, medical facilities and resorts can put it to good use as well.

It can be in the form of a multi-screen network, deployed nationwide and centrally controlled to display a compressed casting schedule for promotion and advertising or by using stand alone plug and play display screens.

Digital signage is an effective marketing tool for a multitude of businesses and organizations, including those in the retail, corporate, hospitality, tourism, and education sectors.

Digitl signage programming

Benefits of digital signage

Cost efficiency

Digital signage network systems, display screens require no specialist installation, dedicated server or network signage player. It makes them an attractive and costs effective digital signage solution for many businesses and organizations.

Flexibility.

It offers high degrees of flexibility as they can be located anywhere. They can be either wall mounted or freestanding, and only require connection to a power supply. This, therefore, allows the display screen to be located in a prime position.

Control.

You can locally control the messages which you display and ensure that the right messages are displayed at the right time. Local control also gives you the power to adapt your marketing messages quickly and re-actively, in line with your specific local market requirements.

Simplicity.

Digital signage display leads the way when it comes to ease of use. Users can create presentations, save them to the memory card and plug and play to display quickly and easily. They allow users to get their digital signage up and running without the need for any complicated software, specialist IT services or advanced IT knowledge.

Why digital signage is best.

The wonderful thing about this display is that it can easily be updated and interactive as well as being rather uncomplicated to manage. Applying digital signage into your business does not only give a professional essence to your business, but it will also make your business more interesting to your clients.

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Top 5 Audio Visual Trends to Watch in the Near Future

If you are tired on the present technologies accessible in the market, don’t stress, they are turning into the thing of past times and there are different new technologies that are prepared to take the spotlight. The audio, visual, technology industry is a continually developing industry where technology is always developing and turning out to be more effective for its purpose. In this article, I will exhibit my current main 5 trends in the audio visual industry.

Video wall

1. 4k screen technology as standard

4k screen technology, which initially showed up on the scene numerous years prior has now turned into a standard instead of a possibility for some stand designers and exhibitors. With right around four circumstances the determination of conventional HD, 4k often named ultra HD (UHD), and in addition 6k, will be the best way to show content all through presentations, meetings and occasions. In 2015, many service suppliers and media organizations made tracks in their speculation into ultra HD (UHD) content, with a formal “UHD Alliance,” of organizations like Samsung, Sony, LG, Disney, and Warner Bros. furthermore, Dolby. As a major aspect of our persistent interest in the most recent audio visual technology, we finished the year having redesigned the lion’s share of our screens to 4k keeping in mind the end goal to future-evidence our armada against such content developments.

2. Video Instead of Text

Videos are the new text, with regards to conveying and delivering on information. It is much less demanding and more enjoyable to not just present data as a video, additionally to absorb it. Particularly if done in an eye-catching and exciting way. Put resources into a decent videographer and editorial manager and you’ll most likely receive the benefits with how your customers. We additionally foresee an ascent popular for the services of substance and video partners, for example, our sister organization Smart Digital who empower brands to make financially savvy video content and communicate stages live while at their occasions, to be repurposed and reused at channels.

3. Going Digital

Gone are the days when simple printed design is all you have to advance and keep things interesting for your occasion. Presently, it’s about getting more intuitive and digital. You ought to know how and when to make utilization of video introductions and LED displays/signage, among numerous different types of digital setups and systems.

digitak graphics
4. Realtime information gathering

Audio visual technology is currently no longer static technology that is there only to view. Individuals are dependent on technology, glued to screens and accordingly, it ought to be through this medium that smart occasion experts are following and catching information. New applications, screen technology and financially effective content arrangements that can be incorporated with intelligent screens, tables and stands are all audio visual arrangements that can give input on success.

5 . Imaginative LED displays

Superior quality LED videowalls have additionally turned into another standard in content show however 2016 is the year where this kind of LED technology is going to be taken to another level of creativity. For the started, LED is comprised of modular tiles which fit together in an attractive or lockable show, to make videowalls of any size or shape. From the waved LED walls utilized as a part of activity for Emirates at the Dubai Airshow through to innovative edge 3D squares and that’s just the beginning, we’re eager to see where else this new LED technology takes us in 2017 and next years.

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